E.T. has returned for a new commercial from Xfinity. The over 4 minute long ad also features Henry Thomas also returning as Elliot. The commercial acts as a sequel of sorts to the 1982 classic.
Watch the short film below:
Variety shared some background information on how the project came together:
Comcast , the owner of the Universal movie studio that distributed the creature’s blockbuster 1982 film, has placed him in a new longform commercial for the company and its broadband, cable and satellite products. In the ad, which debuted during the Thursday broadcast of the annual “Macy’s Thanksgiving Day Parade” on Comcast ’s NBC , E.T. returns to see his friend Elliott. The character is once again played by Henry Thomas, the same actor who portrayed him decades ago.
“The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts,” said Thomas, in a statement provided by Comcast.
More From Variety:
Comcast approached Spielberg with the concept, according to a person familiar with the matter, and secured his permission for the effort. The director, this person said, appreciated the theme of connection at holiday time. Spielberg was consulted throughout the process.
Learn more from Variety here.